Monday 2 December 2013
Think Different .
delivering quality for quality….
Back in 1997, Apple was on track to lose over $1 billion dollars, and desperately needed to find new software for its latest line of computers. So in a surprising decision, the company decided to buy NEXT for $400 million dollars. The innovative NEXT software gave Apple a much-needed edge, and that software would go on to become the basis for every Apple product that followed.
But Apple also got Steve Jobs in the deal.
It didn't take long for him to get his hands back on the steering wheel at Apple, and when he did, he realized the company was in dire need of two things:
One: A re-focussed product line.
Two: An advertising campaign to tell people the company still had a pulse.
The first thing he did was re-hire Chiat/Day. Jobs asked the ad agency to come up with a bold new campaign to let people know Apple was back. One week later, Chiat/Day returned with a campaign that featured dramatic black and white photographs of people like Einstein, Thomas Edison and John Lennon.
Each one a hero of Steve Jobs.
All that accompanied the photos was the
rainbow-coloured Apple logo, and the words: "Think Different." Here's a smattering of the iconic posters:
You have to put the decision to run the Think Different campaign into context. To suggest that Apple could be put next to geniuses like Lennon and Einstein and Edison in an advertising campaign - at that point in their corporate history - was outrageous.
Back in 1997, Apple was on track to lose over $1 billion dollars, and desperately needed to find new software for its latest line of computers. So in a surprising decision, the company decided to buy NEXT for $400 million dollars. The innovative NEXT software gave Apple a much-needed edge, and that software would go on to become the basis for every Apple product that followed.
But Apple also got Steve Jobs in the deal.
It didn't take long for him to get his hands back on the steering wheel at Apple, and when he did, he realized the company was in dire need of two things:
One: A re-focussed product line.
Two: An advertising campaign to tell people the company still had a pulse.
The first thing he did was re-hire Chiat/Day. Jobs asked the ad agency to come up with a bold new campaign to let people know Apple was back. One week later, Chiat/Day returned with a campaign that featured dramatic black and white photographs of people like Einstein, Thomas Edison and John Lennon.
Each one a hero of Steve Jobs.
All that accompanied the photos was the
You have to put the decision to run the Think Different campaign into context. To suggest that Apple could be put next to geniuses like Lennon and Einstein and Edison in an advertising campaign - at that point in their corporate history - was outrageous.
iPhone finger print sensor
‘Apple plans to make screen a fingerprint sensor’
TOI Tech Nov 27, 2013, 01.31PM IST
NEW DELHI: Apple's new TouchID fingerprint sensor is one of the key features of the new iPhone 5S, but its functionality is limited to unlocking the device and authenticating app purchases. However, it looks like Apple is planning to further build this biometric technology and may make the whole touchscreen a fingerprint sensor.
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Thursday 17 October 2013
We Are
delivering quality for quality….
It is a Certified Macintosh and specializes as a state wise leader in the Apple Laptop-IMAC-IPOD- IPHONE- Apple TV- MAC Pro- MAC LCD- MAC MINI and more apple product. Industry conjoining the special know – how, certified professional technicians, authentic spare parts and equipment, and a huge inventory of laptop & projector parts to provide you with the best, most affordable, and fastest services as possible.
In addition, all our Apple Products and projector repairs include a full parts and service warranty. Mostly new parts carry a year warranty, whereas other parts usually carry 15 to 90 days warranty. With each laptop repair quote we will provide detailed warranty report.
MacStation makes getting your Apple Products/ projector repaired easy and convenient with door to door laptop or projector pickup and return facility*.
As our exclusive offer, don’t charge our old customers for diagnosing charges. We only charge you for Apple Products or projector repair labor plus the cost of parts if required. Since the price varies on different parts from different model laptops, we’ll provide you with a FREE upfront laptop repair price quote within 24 working hours after receiving your laptop!
And while we keep you well-versed during each stage of the repair process with our automated email and messaging technology and so as you can track your Laptop and Projector status and estimates anywhere and anytime online with the help of the unique track id provided to you at the time of undertaking your product for repair.
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